BACK CURRENT

FASHION

Going against the current to transform lives

Absolute commitment to your purpose

Back Current is much more than a sportswear brand — it’s a community that inspires people to push their limits and transform themselves through endurance sports.

Its founder, Cristino Pérez, a civil engineer, left a successful corporate career to pursue a deeper purpose. After completing his first Half Ironman — an experience that changed everything — he decided to create a brand that would embody that inner transformation.

The name Back Current reflects his philosophy: stepping out of the comfort zone and choosing what truly matters.

Back Current’s garments blend performance, purpose, and sustainability.

It proves that sport can be much more than a physical goal — it can be a path to personal growth and a movement that truly goes against the current.

Inclusivity and respect for nature
For Back Current, diversity means growth and connection. The brand stands for a community that cares — for people, and for the planet. Nature is the stage where its passion for endurance and movement takes shape.

Are you ready to become part of its community?

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  • Quality

    High-performance garments, precise finishing, and real-world validation to ensure dependable performance and long-lasting durability in every piece.
  • Fair & Local Production

    Garments designed in Spain and made in Portugal, partnering with local, traceable suppliers who uphold responsible labor standards
  • Love animals

    The practice does not involve animal testing, representing a commitment to prioritize animal welfare in all aspects of product creation and promotion.
  • Eco-materials

    It maintains an ongoing commitment to responsible materials—100% organic cotton, natural mineral dyes, recycled polyester, among others—to minimize impact while preserving performance.
  • Transparency

    It acts in line with its brand values and shares them with clarity and honesty.