The production of goods and services in a geographical location close to where they are consumed or used not only reduces the environmental footprint associated with transportation and distribution but also strengthens the connection between producers, brands, and consumers. This proximity fosters a more conscious and sustainable consumption model, where quality is prioritized over quantity, and more transparent and direct relationships are built across the supply chain.

A fundamental aspect of this value is the commitment to fair and ethical working conditions throughout the entire manufacturing process. This means implementing policies and procedures that ensure:

• The full respect of labor rights, in line with both local regulations and internationally recognized standards.
• Fair and dignified wages, not limited to minimum legal requirements but aiming for a living wage that enables workers to cover their basic needs and live with dignity.
• Safe working conditions, guaranteeing environments free of risks for both physical and mental health.
• Equal opportunities, ensuring non-discrimination based on gender, age, origin, religion, or any other personal condition.
• The promotion of personal and professional development, offering training, growth opportunities, and a workplace culture that enhances overall well-being.